🦄 Trillion Dollar Unicorn
Selling cans of beer out my backpack at the Glastonbury festival stone circle
Our backpack beer service at the Glastonbury festival offers ice-cold, locally-sourced craft beers that are delivered straight to festival-goers at the iconic Stone Circle. We pride ourselves in providing a unique and convenient experience for our customers, differentiating ourselves from the competition by offering a tailored selection of premium, independent brews.
§1: Potential Names
A ✓ means the domain name may be available and there is no live website
§2: Logo And Website
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The logo features a stylized backdrop of the Stone Circle at Glastonbury festival with the backpack showcased in the foreground. The color scheme is a blend of green, brown, and golden hues to represent both the natural setting and the premium quality of the beer on offer. This design was chosen to appeal to festival-goers who are looking for a unique and authentic experience while enjoying a refreshing beer.
§3: Example Ad Content
"Stay refreshed and keep the party going at Glastonbury’s Stone Circle with ice-cold beers from my backpack! Don't waste time and energy walking to grab a beer, let me come to you. With a variety of beer options and convenient service, you won't miss a beat of the festival. Perfect for festival-goers who want to experience everything Glastonbury has to offer without missing a beat. Get your beer now!"
§4: Competitors
- Beerbackpacker: https://beerbackpacker.com/ - A popular backpack supplier for beer selling at festivals, with an adjustable harness system and multiple compartments for various can sizes.
- Boozebelly Backpack: https://www.boozebellybackpack.com/ - A durable and comfortable backpack, featuring a hidden insulated cooler to keep beer chilled while on the go.
- The Beer Carrier: https://thebeercarrier.com/ - A versatile carrier that can hold up to six cans and be attached to any backpack or belt using its carabiner clip.
§5: Total Addressable Market
Given that Glastonbury Festival attracts around 200,000 attendees and assuming 50% of them consume alcohol, the Total Addressable Market for selling cans of beer out of a backpack would be around $1,000,000 USD.
§6: Your Niche
The problem that the product is solving is the limited availability of beer at Glastonbury festival specifically at the stone circle. By selling cans of beer out of their backpack, festival-goers don't have to leave the area to get a drink. The solution is a convenient and efficient way to provide beer to those in the area who might not want to lose their spot or have to navigate through crowds to get a beer.
§7: Your 'A' Team
- A logistics expert to handle inventory, sales, and risk management strategies for selling cans of beer out of a backpack at a high-volume festival.
- A marketing specialist to generate buzz about the product and drive demand at the Glastonbury festival and beyond.
- A strong salesperson to pitch and sell the product on-site, and to identify and capitalize on additional sales opportunities that may arise.
§8: Technical Aspects
- A mobile application to manage the inventory and sales data
- A portable weighing scale to measure the weight of each can
- A reliable internet connection to process digital payments and access real-time data tracking
§9: First Steps To Launch
- Obtain necessary permits and licenses to sell alcohol at festivals and events, and ensure compliance with all applicable laws and regulations.
- Develop a recognizable brand and marketing strategy, including sourcing high-quality beer and designing appealing packaging.
- Identify and secure a prime location at the festival, such as the stone circle, and set up a booth or stand that is visible, accessible, and well-lit for selling the cans of beer.
§10: Summary
Selling cans of beer out of a backpack at a music festival might be a lucrative business for a short period, but it is unlikely to become a trillion-dollar unicorn. This business idea faces several challenges, including regulatory issues, competition from established vendors, and limited scalability.
I would rate this idea a 2 out of 5. While it may generate some profits on a small scale, it is not a sustainable business model with significant potential for growth and success.
§11: Bonus: A Little Haiku
Beers in my backpack,
Glastonbury's Stone Circle crowd.
Selling cans, I'll roam.
12 sections (10.29 seconds)
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